In today's dynamic business world, every business organization strives to maintain its own competitive advantage in the marketplace. Therefore, each company develops and implements methods that allow not only to maintain a stable position, but also to develop and increase the volume of activities in a particular area. These methods include various innovative solutions, attracting highly qualified employees, improving the management system, changing technological processes in production and much more. Recently, however, so-called virtual room technologies have become increasingly popular with companies. They are gaining importance due to the rapid development of information and communication and digital technologies, which greatly facilitate and diversify the lives of most people and organizations. They are gradually appearing in work environments and are used in many fields, such as medicine, construction and design, automotive, military, logistics, architecture and design, education, sports, engineering, design, tourism and more.
The main advantage of such technologies is the ability to fully immerse yourself in the created reality, and in addition to acquiring the ability to feel and analyze both the positive aspects and the negative consequences of planned actions, as well as simulate options for future events. Therefore, the use of modern VR technologies is playing an important role in increasing their competitiveness in more and more organizations. According to academics and practitioners, the benefits of using such technologies are, first, the creation of value for consumers through new skills and knowledge; second, the organization's acquisition of a virtual competitive advantage; third, the achievement of greater flexibility, dynamism and persuasiveness of the company in the use of virtual reality in the context of the demonstration of its product (e.g. to disassemble and assemble its own products to explain the internal structure of the mechanism or similar); fourth, reducing the duration of the production process using VR technologies; fifth, reducing costs and increasing profits of the organization as a result of optimizing processes that save resources and time, and others.
Rather, the prevailing argument for their use is consumer interest in technological innovation. In our opinion, this is explained primarily by the stage of acquiring critical research expertise of VR technology, forming a positive attitude towards them by the best market players and clarifying their real usefulness. At the same time, the use of virtual technologies has changed a lot in recent years, which can be explained by a few key characteristics, including:
1) Security, since the use of technology does not pose a threat to humans, especially in high-risk situations, such technologies work better;
2) Concentration – With VR, a person focuses their attention on the information provided to them and isolates them from the influence of other external factors that may alter their perception;
3) Clarity and effectiveness of assimilation of information, which is a consequence of concentration.
Researching the theories of economic theorists and practitioners makes us realize that virtual reality projects through the use of VR technologies can not only create new market segments, but also expand existing ones. The assessment of each of these markets or its segment in terms of the effectiveness of these technologies is based on two parameters: – firstly, the capacity of the market. By this is meant the relative or absolute market share (number of its topics), which characterizes how long virtual reality technologies are used in it and whether they are really in demand and considered appropriate; – second, the number of virtual reality projects capable of delivering effective results compared to competitors.
Types of Virtualization
The benefits of virtualizing organizations vary depending on specific types of VR technologies and the impact they have on the efficiency of the organizations themselves.
The first type is server virtualization, which allows multiple operating systems to run on a single physical server in the form of powerful virtual machines. The distinctive advantages of such VR technologies include:
• increasing the efficiency of the IT infrastructure,
• reduction of operating costs,
• accelerated delivery of workloads,
• increasing the productivity of applications,
• increasing the availability of servers,
• simplify environments and contain server growth.
The second type of virtual technology is network virtualization https://www.thereportertimes.com/business/your-2022-due-diligence-checklist/. It fully reproduces the physical network and allows you to perform tasks in a virtual network as it would be possible in reality. Using this type of virtualization increases operational efficiency and eliminates dependency on devices. The third type is virtualization of desktop computers. Deploying virtual machines as a managed service helps IT departments respond more quickly to employee needs and discover new opportunities. In addition, affiliated companies and remote, overseas and online employees using iPad and Android tablets can be quickly and conveniently provided with virtualized computers and applications, as well as all the information needed to perform tasks.
These benefits of virtualization enable the organization to create sustainable competitive advantages and increase its competitiveness not only in the area of innovative technologies, but also in the use of information, change management, finance, human resources and others. Developing the competitiveness of an organization is a process of constant change that needs to be motivated, stimulated and generated. Such a process should take place on a regular basis, creating specific steps from refining the strategy, defining goals and objectives, evaluating opportunities, setting priorities, developing a control system, direct implementation, and monitoring and evaluating the results and be implemented. Against the background of the use of VR technologies as a revolutionary new development opportunity, increasing the competitiveness of the organization can begin in the local business processes (process links, etc.) and be integrated into all functional areas of the company. In this case, virtual reality technologies are not only a prerequisite, but also a kind of indicator of the urgency of developing and implementing the entire program to increase the competitiveness of the organization. Timely acquaintance and use of new opportunities of information and communication technologies, later can enable the organization to lead.